This lecture covers the process of identifying, evaluating, and exploiting opportunities in entrepreneurship, influenced by various factors like social, cultural, and economic aspects. It explores the importance of individual factors, high-tech clusters, and age distribution in start-up activity. The lecture delves into the age of disruptive entrepreneurial opportunities, the distinction between ideas and opportunities, and the qualities of a good business idea. It also discusses the significance of entrepreneurial vision, the success factors of innovation, and the tools for opportunity recognition, such as brainstorming, morphological box, and analyzing the consumption chain.