Swiss International Relations: Media and Cultural Diplomacy

This lecture explores the historical relationship between Switzerland and international cultural and media diplomacy. It delves into topics such as media coverage of cultural events, diplomatic relations through the press, and the portrayal of Switzerland in foreign media. The lecture also examines the evolution of media coverage of international exhibitions and the significance of sports coverage, particularly during the Olympics. Additionally, it analyzes the contrasting media representations of figures like Stalin and the impact of major speeches in the 20th century. The lecture concludes by discussing the media reception of significant literary works like 'The Gulag Archipelago' and the role of the press in mobilizing around events like the Charter 77 in Czechoslovakia.