Lecture

Business Opportunity Evaluation

In course

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Description

This lecture covers the challenges in evaluating business opportunities, emphasizing the importance of turning assumptions into testable hypotheses, and providing practical steps for testing assumptions through prototyping, research, and analysis. It introduces the Market Opportunity Navigator as a tool to identify, evaluate, and prioritize market opportunities, using real-life examples such as the case of FlyAbility in the drone industry.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_48nqi0qr

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Ontological neighbourhood

Business

Marketing: Product promotion

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