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This lecture explores how community engagement can drive innovation by involving the community in the design and execution of solutions, leading to sustainable outcomes. It discusses the importance of considering community engagement as both a process and an outcome, highlighting the role of health personnel in influencing non-medical factors for better health outcomes. The lecture also delves into the key elements of an effective community engagement strategy, such as involving change agents, stakeholders, and social networks, as well as addressing barriers to engagement through relevant principles. Emphasizing the need for ongoing engagement with community members, it advocates for research teams to guide rather than lead the community engagement process.