Filtering Internal Traffic

Description

This lecture covers the process of filtering internal traffic in Google Analytics, focusing on setting up rules to identify and exclude internal and developer traffic from data analysis. The instructor demonstrates how to define IP addresses, create internal traffic rules, and configure Google tags to manage traffic types effectively.

Official source

https://mediaspace.epfl.ch/media/0_6u6ogu14

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Related concepts (7)

IPv4 address exhaustion

IPv4 address exhaustion is the depletion of the pool of unallocated IPv4 addresses. Because the original Internet architecture had fewer than 4.3 billion addresses available, depletion has been anticipated since the late 1980s, when the Internet started experiencing dramatic growth. This depletion is one of the reasons for the development and deployment of its successor protocol, IPv6. IPv4 and IPv6 coexist on the Internet.

IPv6 address

An Internet Protocol Version 6 address (IPv6 address) is a numeric label that is used to identify and locate a network interface of a computer or a network node participating in a computer network using IPv6. IP addresses are included in the packet header to indicate the source and the destination of each packet. The IP address of the destination is used to make decisions about routing IP packets to other networks. IPv6 is the successor to the first addressing infrastructure of the Internet, Internet Protocol version 4 (IPv4).

Private network

In Internet networking, a private network is a computer network that uses a private address space of IP addresses. These addresses are commonly used for local area networks (LANs) in residential, office, and enterprise environments. Both the IPv4 and the IPv6 specifications define private IP address ranges. Private network addresses are not allocated to any specific organization. Anyone may use these addresses without approval from regional or local Internet registries.

Link-local address

In computer networking, a link-local address is a unicast network address that is valid only for communications within the subnetwork that the host is connected to. Link-local addresses are most often assigned automatically with a process known as stateless address autoconfiguration or link-local address autoconfiguration, also known as automatic private IP addressing (APIPA) or auto-IP. Link-local addresses are not guaranteed to be unique beyond their network segment.

Network address translation

Network address translation (NAT) is a method of mapping an IP address space into another by modifying network address information in the IP header of packets while they are in transit across a traffic routing device. The technique was originally used to bypass the need to assign a new address to every host when a network was moved, or when the upstream Internet service provider was replaced, but could not route the network's address space. It has become a popular and essential tool in conserving global address space in the face of IPv4 address exhaustion.