Introduction to Social Psychology

This lecture introduces the field of social psychology, focusing on the study of how individuals are influenced by others, the social context, norms, communications, and group knowledge. The instructor presents the course objectives, the thematic focus for the year, evaluation methods, and the academic year plan. Students will explore empirical research in social psychology, environmental social psychology literature, experimental approaches, and the importance of understanding social behaviors. The lecture also covers the impact of mastery goals on academic achievement, the psychological barriers to climate change mitigation, and visionary declarations for education by 2050.

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HUM-420: Social psychology I

Cet enseignement de Psychologie Sociale concerne l'étude des mécanismes cognitifs, émotionnels, motivationnels et sociaux impliqués dans le changement des comportements pro-environnementaux. Les étudi

Social psychology

Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.

Social influence

Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Normative social influence

Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group.

Social norm

Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms.

Knowledge sharing

Knowledge sharing is an activity through which knowledge (namely, information, skills, or expertise) is exchanged among people, friends, peers, families, communities (for example, Wikipedia), or within or between organizations. It bridges the individual and organizational knowledge, improving the absorptive and innovation capacity and thus leading to sustained competitive advantage of companies as well as individuals. Knowledge sharing is part of the knowledge management process.