Applied Corporate & Industry Analysis

This lecture introduces the SWOT analysis tool, explaining its components and application in business. It covers the MTE Mentoring Program, emphasizing the importance of mentorship and the benefits for both mentors and students. The lecture details the principles of mentoring, the win-win relation between mentors and students, and the elements of the Applied Corporate and Industry Analysis course. It also discusses the process of matching mentors and students, the structure of the analysis paper, and the key aspects of the mentoring experience. Real examples of companies are provided to illustrate the analysis process, along with practical steps for conducting a SWOT analysis and preparing for the presentation.