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This lecture covers the evolution of the automotive industry towards electrification, analyzing the challenges faced by traditional carmakers, the response of new entrants, and the global megatrends shaping the sector. It also delves into the vehicle development process, the distribution of EV chargers in Europe, and the impact of housing types on EV adoption. The instructor presents case studies of OEMs transitioning to electric vehicles and discusses the changing consumer behavior in the EV market.