Lecture

Data Retention: Google Analytics

Description

This lecture covers the data retention settings in Google Analytics, allowing users to define the period before user and event data stored in Analytics is automatically deleted, known as data retention. The instructor demonstrates how to access and set the data retention options, recommending a 14-month retention period for better comparisons.

Official source

https://mediaspace.epfl.ch/media/0_8izypqd4

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