Lecture
This lecture delves into the global impact of blue jeans, tracing their production process from the sourcing of raw materials to the distribution of the final product. It explores the historical significance of Levi Strauss and Jacob W. Davis' patent, highlighting the evolution of jeans as brand icons and symbols of globalization. The lecture examines the complex network of global value chains involved in the jeans business, shedding light on the unequal distribution of value creation. Through detailed infographics and case studies, it illustrates the intricate journey of a pair of jeans around the world, emphasizing the economic, social, and environmental implications of this ubiquitous garment.