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This lecture covers the business plan of Carbon Associates, a Swiss consulting company focusing on carbon strategy to help organizations reduce CO2 emissions. The presentation includes an overview of the industry, market analysis, financial projections, team structure, and roadmap for growth. Carbon Associates aims to provide transparent services at a lower cost, targeting both the public and private sectors. The lecture delves into the company's value proposition, financials, team composition, and future plans for expansion and profitability.
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