LEGO Supply Chain Analysis

This lecture analyzes the LEGO supply chain from a value chain perspective, identifying root causes in earlier stages that lead to effects in later stages. It discusses issues in product development, sourcing, manufacturing, and distribution, highlighting challenges such as high number of suppliers, waste of raw materials, and inaccurate forecasts. The lecture also covers the implementation of a new distribution strategy, the impact of production planning decisions, and the successful turnaround of LEGO's operations. Through case studies and real-world examples, the instructor explores the importance of efficient supply chain management and the key factors that contribute to a successful supply chain strategy.