Lecture

Market Opportunity Navigator: Implications and Benefits

Description

This lecture covers the Market Opportunity Navigator, a tool for innovators and entrepreneurs to strategically choose which markets to play in. It explains the Agile Focus Strategy, its implications on resource development, branding, and fundraising. The lecture also discusses how to benefit from the Navigator over time by tracking decisions, navigating the pivoting and growth processes, and using it in conjunction with other business tools like the Business Model Canvas and Lean Start-up Methodology.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_bclkz9l1

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