This lecture by the instructor focuses on identifying the determinants of modal choice in urban planning and transportation economics. Through the analysis of 19 surveys, the lecture delves into the image of different transport modes, the most commonly used adjectives related to transportation, and the construction of a typology based on modal habits, values, and attitudes. The lecture also discusses the eight types of individuals based on their transportation preferences and habits, as well as measures of automobile dependence and public transport efficiency in various urban areas.