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This lecture covers the fundamentals and applications of organic and printed electronics, focusing on innovation management, market perspectives, and roadmaps. Topics include technology readiness levels, disruptive technologies, innovation dilemmas, and the international technology roadmap for semiconductors. The instructor discusses the objectives of exposing students to current applications, incremental and disruptive technologies, and examples of roadmapping in the field. The lecture also explores the concept of technology waves, OPE solutions, and key parameters for photovoltaics. Additionally, it delves into the OE-A roadmap for organic and printed electronics, highlighting short, medium, and long-term applications in various sectors like automotive, healthcare, consumer electronics, and smart buildings.