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This lecture explores the concept of personality traits, focusing on the Big-Five traits: extraversion, neuroticism, conscientiousness, and agreeableness. It delves into the lens model for interpersonal perception and instruments like NEO FFI to measure these traits. The lecture also discusses the reliability and validity of measurements, including intraclass correlation coefficients. Furthermore, it analyzes how Facebook profiles reflect actual personality versus self-idealization, using tools like TIPI. The results of studies on actual personality, ideal self, and impressions are presented, along with the myPersonality Project's data collection methods and the predictability of private traits from digital records of human behavior.