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This lecture by the instructor covers the study of social changes at individual, interpersonal, and intergroup levels, focusing on cognitive and relational aspects. It explores the influence of real or represented presence of others on thoughts, emotions, and behaviors. The lecture delves into the formation and functions of social norms, emphasizing their role in regulating behavior in uncertain or divergent situations. It also discusses classic experiments like Sherif's autokinetic effect to illustrate norm formation. Additionally, the impact of status on norm convergence is examined through studies by Lemaine, Desportes, Louarn, and Sampson. The importance of understanding social norms through social interactions, negotiations, and power dynamics is highlighted.
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