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This lecture covers the process of site selection and communication in environmental impact studies, focusing on the challenges faced in integrating objectives, expectations, and opposition. It discusses the importance of clear communication with cantonal and municipal authorities, as well as the public. The lecture emphasizes the need to identify stakeholders early, address fears, and negotiate effectively to avoid project shutdowns. It also explores the risks of project failure, the role of multi-criteria analysis, and the use of satellite images for site interpretation. The case study of a road project in Cameroon and Nigeria illustrates the complex interplay between economic development, environmental risks, and social consequences.