Research Phase

This lecture focuses on the initial phase of the Human Sunshine Design approach, the research phase, where the goal is to develop a deep understanding of a problem or opportunity, and to frame an original approach to it. The instructor explains the difference between a 'problematique' and a 'problem', illustrating how research helps in narrowing down from a broad issue to a specific actionable problem. The importance of collecting both secondary and primary data, conducting fieldwork, documenting observations, and analyzing data is emphasized. The lecture also highlights the significance of deriving insights from data analysis to focus on specific aspects of the problem before brainstorming solutions.