Intellectual Property and Data Protection

This lecture covers the practical aspects of business law related to intellectual property, focusing on trademark registration, protection, and designs. It also delves into patents, copyright, and trade secrets. Additionally, it explores data protection laws, including the GDPR and the upcoming Swiss Federal Act on Data Protection, emphasizing the importance of safeguarding personal data. The lecture provides insights into the rights granted by copyright, exceptions, and the duration of protection. It also discusses trade secrets, their protection, and the legal references governing them. Furthermore, it addresses the role of a Data Protection Officer and the processing of personal data, highlighting the significance of compliance with data protection regulations.