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Covers core questions to assess opportunities for launching new ventures and emphasizes seizing windows of opportunity and charting firm growth options.
Explores the Next Step Program, emphasizing collaborative science and entrepreneurial projects presented by PhD students to secure funding and external support.
Covers intellectual property concepts, patents, trademarks, and industrial design, with case studies on trademark disputes and innovative patent filings.
Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.