Circular Economy: A Sustainable Approach

This lecture delves into the concept of circular economy, featuring Laurent Maeder, a key figure in the Swiss circular economy network. Laurent emphasizes the need for a shift in mindset towards sustainable practices, advocating for a holistic approach that encompasses product design, distribution, consumption, governance, and business models. He highlights the importance of transitioning from a focus on technological and economic performance to a triple bottom line of profit, planet, and people. Laurent also discusses the historical roots of circular economy, the importance of eco-design, the necessity of changing business models, and the challenges of scaling up circular economy initiatives. Furthermore, he addresses the role of regulation, the impact of capitalism, and the need for social inclusivity in the circular economy framework.