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This lecture explores the Montreux Jazz Digital Project, focusing on the transition from a heritage collection to an innovation platform. It covers topics such as content enhancement tools, visual and audio augmentation, advances in concert capture and imaging, ongoing digitization efforts, cultural innovation programs, and interest in DNA storage for archiving. The speaker, Alain Dufaux, discusses the immersive experiences, social interactions, and technological advancements that have shaped the project, highlighting collaborations with various institutions and ongoing research projects.