Innovation and Appropriation

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Related lectures (32)

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Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Managing Innovation: Strategies & Tools

Delves into managing innovation, discussing strategies, tools, and the impact on industries.

Entrepreneurial Marketing: Fundamentals and Implementation

Discusses the challenges of newness and smallness for startups in marketing.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Go to Market Strategy: Cereal Partners Worldwide

Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.

Compound Functions: Development and Analysis

Covers the development and analysis of compound functions and the importance of analyzing the larger term in power series.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Collaboration in Innovation: Stöckli and EPFL

Covers the collaboration between EPFL and Stöckli Swiss Sports AG, highlighting innovation in product development and the importance of user expectations.