Lecture
This lecture explores the evolution of modal choice in urban areas, focusing on the study's context, objectives, and key findings regarding the perception and use of transportation means. It delves into the diverse user typologies and sociological insights derived from contrasting modal choice patterns in Swiss cities like Geneva, Lausanne, and Bern. The lecture also discusses the specific profiles identified in each city, the different models of modal shift observed, and the emerging lifestyles among urban motorized individuals. Overall, it highlights the importance of understanding and influencing modal choices through a combination of individual representations, usage patterns, and regional coherence.