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This lecture covers the evolution of magnetic storage, from the IBM 350 Hard Disk Drive in 1956 to the current storage density of 1000 Gbit/in². It discusses the use of ferromagnetic films, Hall Effect sensors, and the Nobel Prize-winning Giant Magnetoresistance discovery. The presentation also explores the principles of Magnetron Sputtering, Rare Earth Permanent Magnets, and the advantages of Permanent Magnet motors in various applications.