This lecture explores the relationship between memory, landscape, and urban development, focusing on the evolution of rural landscapes and the challenges of preserving heritage in the face of urban expansion. It delves into the historical context of Geneva's urban growth, the impact of seasonal workers on city construction, and the tension between rural beauty and inevitable urban development. The presentation emphasizes the importance of understanding and conserving landscapes as repositories of collective memory, highlighting the need for sustainable planning practices to balance heritage preservation with contemporary urban needs.