Lecture

Basics of strategy & value proposition

In course

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Description

This lecture introduces the basics of new venture strategy, focusing on the market-based view and the resource-based view to achieve competitive advantage. It covers the St. Gallen model of management, Michael Porter's 5-forces framework, strategic value of resources, and drivers of firm performance. The value proposition is discussed through examples.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_p4ht5vx6

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Ontological neighbourhood

Business

Business administration: Strategic planning

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