Lecture

Identifying & Evaluating Business Opportunities

Description

This lecture covers the core elements of new venture creation, focusing on business opportunities as the foundation for shaping a firm's identity. It discusses the roadmap for opportunity exploitation, the importance of technological fungibility, and market opportunities. The instructor emphasizes the evaluation and testing of potential target markets through prototyping, research, cost estimation, pricing, and customer outreach.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_pm9h3j3e

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Ontological neighbourhood

Computer engineering

Software development: Software development process

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