Social Media: User-Generated Content and Business Models

This lecture explores the concept of social media, focusing on user-generated content as the core element. It delves into the business models behind social media platforms, emphasizing the two-sided market and the impact of user engagement on revenue. The lecture also discusses the exponential growth of social media platforms, the quadratic value of communication networks, and the implications of filter bubbles on information exposure. Furthermore, it analyzes the role of targeted advertising, the challenges of content moderation, and the ethical considerations surrounding political use and misinformation on social media platforms.