This lecture introduces the concept of magnetic moments by discussing the measurement of the magnetic moment of silver atoms. The Stern-Gerlach experiment is explained, showing how the magnetic field interacts with the neutral particles. The lecture covers classical magnetic moments induced by current and charged particles, as well as the total magnetic moment measured in silver atoms. It delves into the intrinsic 'rotation' of spin and the quantization of spin states, highlighting the unexpected results of the experiment. The lecture concludes with key concepts in quantum mechanics, such as the quantization of observables, indeterminacy of measurements, superposition, and state vectors.