This lecture covers the investment strategies for startups, focusing on pre-seed funding ranging from CHF 20k to 150k, with an emphasis on technology-driven solutions and commercialization. It discusses the importance of founder-centric approaches, university relationships, and strengthening the startup ecosystem through complementary positioning. The presentation also includes a case study of Ads4Planet, a company offering value-driven influencer marketing solutions, detailing its product, market analysis, competition, and financial plan.
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