Lecture
This lecture delves into the history of Hollywood, exploring its emergence as a cultural commodity post-World War I, the studio system, and the impact of Fordism. It covers the rise of Hollywood in the 20th century, its structure, standardization, and commercialization. The lecture also discusses the reasons behind Hollywood's successful internationalization, the emergence of the blockbuster film, and the transformation of the industry in the 1970s. Key topics include the studio oligopoly, vertical concentration, star-system, and the Motion Picture Production Code. The lecture concludes with insights into Hollywood's industrialized production, marketing strategies, and the shift towards global distribution.