Link-Based Ranking: Introduction

This lecture covers the concept of link-based ranking, focusing on the importance of anchor text in web documents and how it can be used as a quality signal for ranking. The instructor explains how anchor text is indexed, scored based on the authority of the anchor page's website, and its potential impact on search results. Additionally, the lecture delves into examples of anchor text indexing and the challenges it poses, such as susceptibility to spam and unexpected effects on ranking algorithms.