Lecture

Google Analytics 4: User Insights

Description

This lecture covers the basics of Google Analytics 4, focusing on user insights, including user acquisition, engagement, events, and user attributes. It explains how to analyze user behavior, track events, and understand user demographics and technology details.

Official source

https://mediaspace.epfl.ch/media/0_rqi8gzjr

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Ontological neighbourhood

Computer engineering

Software development: Human–computer interaction

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