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This lecture covers the importance of privacy in the digital age, discussing common beliefs about privacy and security tradeoffs, the context of data availability in intelligent applications, and the role of privacy as a security property for individuals, companies, and governments. It delves into Privacy Enhancing Technologies (PETS) for social and institutional privacy, highlighting concerns, goals, and limitations. The lecture also explores anti-surveillance PETS, focusing on minimizing data disclosure and the challenges faced in achieving general-purpose privacy. Additionally, it examines the SwissCovid case study, emphasizing the need for privacy-friendly accountability systems and the intricacies of designing for privacy in real-world applications.