This lecture discusses the importance of framing and narratives in the context of artificial intelligence (AI) and ethics. The instructor emphasizes that the way AI is discussed significantly impacts development teams, users, and policymakers. The lecture begins by defining framing as the selection of aspects of reality that we choose to focus on, akin to editorial choices in journalism. It highlights how narratives shape our understanding of technology, influenced by cultural contexts and collective experiences. The instructor identifies three major narratives that structure our relationship with technology: competition between humans and machines, the uniqueness of human capabilities, and the meaning of work in an increasingly automated world. These narratives are crucial for understanding the ethical implications of AI tools, particularly in decision-making processes. The lecture concludes by stressing the necessity of integrating ethical considerations throughout all phases of AI project development, ensuring that ethical reflection enhances the quality and acceptance of AI solutions.