Lecture
This lecture explores Swiss expansion in Southeast Asia between 1965 and 1990, focusing on the country's economic and political engagements in non-communist Southeast Asia. It delves into Switzerland's trade relations with ASEAN, the free trade agreement with Indonesia, and the significance of ASEAN as a key region for Swiss capitalism. The lecture also discusses the role of Singapore in Swiss elites' interest, the impact of the Cold War and decolonization processes, and the Swiss initiatives towards ASEAN during the economic crisis. Additionally, it covers the establishment of the Swiss Business Group in Singapore and the importance of maintaining a well-thought-out investment strategy supported by the Confederation.