Reading in the Digital Age: Social Trends and Research Insights

This lecture delves into the current reading landscape, debunking claims of declining book readership among the youth by showcasing the vibrant reading culture on social media. The research agenda explores the digital lives of books and readers, utilizing real-time data to measure reading activities. The talk also covers the rise of social reading platforms like Wattpad, the correlation between plotlines and reader emotions, and the prevalence of engaged reading in the digital era.