Lecture

Market Opportunity Evaluation

Description

This lecture focuses on evaluating market opportunities using the Market Opportunity Navigator tool. It covers assessing the potential and challenges of market opportunities, including factors like market size, value creation, implementation obstacles, time to revenues, and external risks. The instructor emphasizes the importance of understanding the value capture challenge and provides a structured approach to evaluate different market opportunities.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_uuzuaqxv

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