Headline Analysis: Language Impact & Success

In course

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Description

This lecture delves into analyzing the impact of language on headlines' success, focusing on A/B tests conducted by Upworthy. Students will learn to process and analyze real-world datasets, conduct statistical tests, and interpret results to understand how different factors like word count, pronouns, and sentiment influence headline performance over time.

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_wr7bfh5f

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Ontological neighbourhood

Statistics

Statistical inference: Statistical hypothesis testing, Mathematical statistics

Descriptive statistics: Statistical graphics

Linguistics

Theoretical linguistics: Syntax

Mathematics

Analysis: Numerical analysis

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