Lecture
This lecture explores the Market Opportunity Navigator, a tool designed to help innovators and entrepreneurs identify which markets to play in. It discusses how to combine this navigator with other business tools like the Business Model and Value Proposition Canvases, emphasizing the iterative process of learning, validating, and planning a business strategy. The integration of these tools forms a powerful suite that enhances strategic planning by providing a macro view of opportunities and detailed micro planning for each market opportunity. By combining macro and micro views, participants can design flexible business models to address attractive market opportunities and formulate winning strategies.