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This lecture delves into the art of memory, exploring its origins in ancient Greece and Rome, its transmission to Europe, and its significance in aiding memorization through the manipulation of images. It also discusses the relationship between architecture, territory, and landscape, highlighting the critical role of town planning in shaping urban spaces. The presentation covers the evolution of landscape thinking, the impact of historical circumstances on urban development, and the contributions of landscape architects in redefining urban environments. Additionally, it examines the mnemonic techniques of 'places' and 'images' used in the art of memory, emphasizing the importance of a well-exercised memory in the pre-printing era.