Lecture
This lecture explores the importance of communication in architecture projects, focusing on how architects convey their designs to clients and colleagues. By using references, analogies, and cultural perceptions, architects aim to effectively transmit their ideas. The lecture delves into the impact of conditioning, media influence, and personal experiences on how individuals interpret architectural concepts. It also discusses the role of images, objects, and memories in shaping architectural projects, emphasizing the need to carefully manage one's database of inspirations. Through examples from renowned architects like Le Corbusier and Herzog & de Meuron, the lecture highlights the significance of cultural references and storytelling in architectural design.