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Lecture
Developing a Business
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Related lectures (32)
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Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Business Model Innovation
Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.
Value Proposition: Creation, Delivery, Capture
Explores the creation, delivery, and capture of value for customers through the concept of value proposition.
Business-IT Alignment: Transcripts and Contextual Inquiry
Discusses Karen Holtzblatt's talk, real contextual interviews, and business/IT alignment solutions.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Market Entry Strategy: Workshop
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Pivoting Strategies: Value Proposition in Software Development
Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.
Data-Driven Retail Strategy
Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
