Adorno + Sottsass/Branzi

This lecture delves into the contrasting views of Adolf Loos and Ettore Sottsass, exploring Loos' critique of ornamentation and bourgeois culture, and Sottsass' innovative approach to design, from his early works to the Memphis movement. It discusses Sottsass' influence on post-Fordism, his collaboration with Olivetti, and his unique perspective on consumer culture, politics, and creativity. The lecture also touches on the radical design concepts of Archizoom Associati, emphasizing their provocative exhibitions and polemical activities in the field of architecture and interior design.