Jens Grossklags

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Related publications (1)

Please note that this is not a complete list of this person’s publications. It includes only semantically relevant works. For a full list, please refer to Infoscience.

Related publications (1)

Please note that this is not a complete list of this person’s publications. It includes only semantically relevant works. For a full list, please refer to Infoscience.

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

2012