StrategyStrategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century.
Strategic managementIn the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Management scienceManagement science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is closely related to management, economics, business, engineering, management consulting, and other fields.
BridgeA bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or railway) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually something that is otherwise difficult or impossible to cross. There are many different designs of bridges, each serving a particular purpose and applicable to different situations.
Arch bridgeAn arch bridge is a bridge with abutments at each end shaped as a curved arch. Arch bridges work by transferring the weight of the bridge and its loads partially into a horizontal thrust restrained by the abutments at either side. A viaduct (a long bridge) may be made from a series of arches, although other more economical structures are typically used today. List of Roman bridgesList of medieval stone bridges in Germany and List of medieval bridges in France Possibly the oldest existing arch bridge is the Mycenaean Arkadiko Bridge in Greece from about 1300 BC.
Suspension bridgeA suspension bridge is a type of bridge in which the deck is hung below suspension cables on vertical suspenders. The first modern examples of this type of bridge were built in the early 1800s. Simple suspension bridges, which lack vertical suspenders, have a long history in many mountainous parts of the world. Besides the bridge type most commonly called suspension bridges, covered in this article, there are other types of suspension bridges.
Supply and demandIn microeconomics, supply and demand is an economic model of price determination in a market. It postulates that, holding all else equal, in a competitive market, the unit price for a particular good, or other traded item such as labor or liquid financial assets, will vary until it settles at a point where the quantity demanded (at the current price) will equal the quantity supplied (at the current price), resulting in an economic equilibrium for price and quantity transacted.
Supply chainA supply chain, sometimes expressed as a "supply-chain", is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers. Meanwhile, supply chain management deals with the flow of goods within the supply chain in the most efficient manner. In sophisticated supply chain systems, used products may re-enter the supply chain at any point where residual value is recyclable. Supply chains link value chains.
Roman bridgeThe ancient Romans were the first civilization to build large, permanent bridges. Early Roman bridges used techniques introduced by Etruscan immigrants, but the Romans improved those skills, developing and enhancing methods such as arches and keystones. There were three major types of Roman bridge: wooden, pontoon, and stone. Early Roman bridges were wooden, but by the 2nd century stone was being used. Stone bridges used the arch as their basic structure, and most used concrete, the first use of this material in bridge-building.
