ResearchResearch is "creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.
Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Energy poverty and cookingOne aspect of energy poverty is lack of access to clean, modern fuels and technologies for cooking. As of 2020, more than 2.6 billion people in developing countries routinely cook with fuels such as wood, animal dung, coal, or kerosene. Burning these types of fuels in open fires or traditional stoves causes harmful household air pollution, resulting in an estimated 3.8 million deaths annually according to the World Health Organization (WHO), and contributes to various health, socio-economic, and environmental problems.
Basic researchBasic research, also called pure research, fundamental research, basic science, or pure science, is a type of scientific research with the aim of improving scientific theories for better understanding and predication of natural or other phenomena. In contrast, applied research uses scientific theories to develop technology or techniques which can be used to intervene and alter natural or other phenomena. Though often driven simply by curiosity, basic research often fuels the technological innovations of applied science.
BitumenBitumen (ˈbɪtjʊmɪn, bɪˈtjuːmən,_baɪ-) is a sticky, black, highly viscous liquid or semi-solid form of petroleum. In the U.S., it is commonly referred to as asphalt. It may be found in natural deposits or may be a refined product, and is classed as a pitch. Before the 20th century, the term asphaltum was also used. The word is derived from the ancient Greek ἄσφαλτος ásphaltos. The largest natural deposit of bitumen in the world, estimated to contain 10 million tons, is the Pitch Lake in southwest Trinidad.
