Material conditionalThe material conditional (also known as material implication) is an operation commonly used in logic. When the conditional symbol is interpreted as material implication, a formula is true unless is true and is false. Material implication can also be characterized inferentially by modus ponens, modus tollens, conditional proof, and classical reductio ad absurdum. Material implication is used in all the basic systems of classical logic as well as some nonclassical logics.
Surrogate keyA surrogate key (or synthetic key, pseudokey, entity identifier, factless key, or technical key) in a database is a unique identifier for either an entity in the modeled world or an object in the database. The surrogate key is not derived from application data, unlike a natural (or business) key. There are at least two definitions of a surrogate: Surrogate (1) – Hall, Owlett and Todd (1976) A surrogate represents an entity in the outside world. The surrogate is internally generated by the system but is nevertheless visible to the user or application.
Logical conjunctionIn logic, mathematics and linguistics, and () is the truth-functional operator of conjunction or logical conjunction. The logical connective of this operator is typically represented as or or (prefix) or or in which is the most modern and widely used. The and of a set of operands is true if and only if all of its operands are true, i.e., is true if and only if is true and is true. An operand of a conjunction is a conjunct.
Data transformation (computing)In computing, data transformation is the process of converting data from one format or structure into another format or structure. It is a fundamental aspect of most data integration and data management tasks such as data wrangling, data warehousing, data integration and application integration. Data transformation can be simple or complex based on the required changes to the data between the source (initial) data and the target (final) data. Data transformation is typically performed via a mixture of manual and automated steps.
Data integrationData integration involves combining data residing in different sources and providing users with a unified view of them. This process becomes significant in a variety of situations, which include both commercial (such as when two similar companies need to merge their databases) and scientific (combining research results from different bioinformatics repositories, for example) domains. Data integration appears with increasing frequency as the volume (that is, big data) and the need to share existing data explodes.
NeuromarketingNeuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
ElectroencephalographyElectroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocortex and allocortex. It is typically non-invasive, with the EEG electrodes placed along the scalp (commonly called "scalp EEG") using the International 10–20 system, or variations of it. Electrocorticography, involving surgical placement of electrodes, is sometimes called "intracranial EEG".
Resampling (statistics)In statistics, resampling is the creation of new samples based on one observed sample. Resampling methods are: Permutation tests (also re-randomization tests) Bootstrapping Cross validation Permutation test Permutation tests rely on resampling the original data assuming the null hypothesis. Based on the resampled data it can be concluded how likely the original data is to occur under the null hypothesis.
Extract, transform, loadIn computing, extract, transform, load (ETL) is a three-phase process where data is extracted, transformed (cleaned, sanitized, scrubbed) and loaded into an output data container. The data can be collated from one or more sources and it can also be output to one or more destinations. ETL processing is typically executed using software applications but it can also be done manually by system operators. ETL software typically automates the entire process and can be run manually or on reoccurring schedules either as single jobs or aggregated into a batch of jobs.
Data warehouseIn computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is considered a core component of business intelligence. Data warehouses are central repositories of integrated data from one or more disparate sources. They store current and historical data in one single place that are used for creating analytical reports for workers throughout the enterprise. This is beneficial for companies as it enables them to interrogate and draw insights from their data and make decisions.
